Travelling soon? Know before you go. Please check opening dates and arrangements with individual businesses.

Webinars and workshops

Upcoming webinars:

 

■ Extending the season: agile marketing with EWS

Friday 25 September, 9:30am – 10:30am

Register here
Meeting ID: 947 1521 9324 and password: 088575

Join the latest All on Board Zoom networking event. Jennette Baxter, Tourism Development Officer for Experience West Sussex, will update on the latest campaign plans from Experience West Sussex and explain how to get involved.

 

■ Breakfast webinar with Cobb Digital: social media marketing

Tuesday 29 September, 09:30am – 11:30am

Register here

About this online workshop:

As we come out of a very challenging summer season and start planning our next season, now is a good time to re-evaluate your marketing strategies. Whether you’re looking to create brand awareness, increase website traffic or drive sales, social media marketing will help you achieve your goals. It can also be great for market research and building relationships with customers, businesses and new markets.

 

With West Sussex proving to be a popular coastline destination, businesses within the tourism sector need to adopt marketing strategies and promotion for both domestic and international competition.

 

In this workshop, Managing Director of Cobb Digital, James Dempster will offer the best practices, strategies and actionable steps to enhance your brand online, without the need of spending money.

This 100% subsidised workshop will demonstrate how digital marketing can bring success to your business and build an effective social media marketing strategy to support your business content and attract more visitors.

 

What the workshop will cover:

          Social media planning: set goals and objectives, create a social media calendar, be inspired

          Which platforms are right for you: do some research, identify which platform suits your target audience

          How to build relationships: talk directly to your customers, followers and other businesses. More than 40% of digital

       consumers use social networks to research new brands or products

          Share creative visuals: showcase your products, brand or company culture. Quality over quantity

          Use the right tools: platforms such as Hootsuite, Google Analytics and Facebook Insights

          Monitor and respond: integrate social media into your daily routine and customer engagement practices

 

About Cobb Digital:

Cobb Digital specialises in creating data-led strategies combining SEO, CRO, content, paid media, email marketing and social media.

 

■ Marketing Masterclass: How to accelerate out of the crisis with Disquiet Dog

Tuesday 13 October, 12:00pm – 1:00pm

Register here

About this online workshop:

In this workshop Richard Bradford MD of Disquiet Dog looks at how you can use marketing segmentation, targeting and differentiation. These are classic marketing principles which are often overlooked in the digital age, yet they may hold the key to how you might best tweak or rethink your current product and service offering to improve your rate of return to healthy sales and profits.

As markets re-open (and close again) erratically, and future pipelines of potential punters remain at best uncertain. It’s time to take a look at how some classic marketing principles apply and work in a digital context, in a crisis. The idea of dividing up your market into identifiable customer groups with distinct needs is critical to great strategic marketing. But how your organisation did this in the past (if at all), may no longer be offering you the best chance of doing well in the future.

About Disquiet Dog:

Disquiet Dog is a niche agency, which works to empower you and your organisation to be more in control of your own digital destiny – and get a return on investment! Richard has extensive experience providing training and expertise in the education and leisure sectors

 

■ How to Make Engaging Webinars with Cobb Digital

Friday 9 October (details to follow)

Previous webinar recordings:

Survive, Revive and Thrive

Experience West Sussex, Sussex Chamber of CommerceSouth Downs National Park Authority and Coast to Capital Growth Hub present:

A series of dynamic webinars for the Sussex Tourism Sector.

Over three webinars, the organisations will bring together industry leaders and business experts to help the Sussex tourism industry Survive, Revive and Thrive. The contents of these webinars will flex and grow as the situation changes.

  • Session 1: Survive
  • Session 2: Revive
  • Session 3: Revive part II

The full webinar sessions and minutes can be viewed and downloaded below.

Produced by PLATF9RM


Session 1: Survive

With tourism at its heart, Sussex has been hit hard by the coronavirus crisis. The aviation and tourism industries were the first to be impacted by the virus, and with a potential phased exit planned, it looks like they’ll be one of the last to restart.

Our ambition is to create a space for the industry to collaborate, innovate, repurpose and discuss what the future landscape of tourism might look like.

Panellists & Contributors for ‘Survive’

Industry Contributors:

Simon Basset

Owner, 2xs

Sophie Tanner

Director of Sales & Marketing, Historic Sussex Hotels

Rosemary French

Owner of Hus B&B

Stephen Manion

Manager, Arundel Castle

Paul Bromley

Communications Director, Bluebell Railway PLC

Panel of Experts:

Phil Green

Director, MD Hub

Dan Soanes

Director & Solicitor, Sherrards Employment Law

Debbie Venn

Partner, DMH Stallard

Debbie Hindle

CEO, Four Communications


Session 2: Revive

Our ambition is to create a space for the industry to collaborate, innovate, repurpose and discuss what the future landscape of tourism might look like. The second session ‘Revive’ was hosted on Wednesday 13 May with a panel of industry contributors  and experts.

Panellists & Contributors for ‘Revive’

Industry Contributors:

Samantha Richardson

Academy Director, National Coastal Tourism Academy

Steph Fuller

Director & CEO, Ditchling Museum

Richard Betts

Adventure Director, Pied a Terre Adventures

Stewart Drew

Director & CEO, De La Warr Pavilion

Mark Driver

Owner, Rathfinny

Andy Sparsis

Owner, The Proto Restaurant Group

Jeremy Pardey

Resort Director, Butlins

Jo Williams

Partnership Manager, Experience West Sussex

Panel of Experts:

Phil Green

Director, MD Hub

Dan Soanes

Director & Solicitor, Sherrards Employment Law

Debbie Venn

Partner, DMH Stallard

Helen Coop

MD, Four Communications


Session 3: Revive part II

Tuesday 2 June 2020 | 12:00 – 13:30

Focusing on three key subjects: Consumer Confidence, Diversification and Innovation in avenues for revenue and Tech in Tourism. Our ambition is to create a space for the industry to collaborate, innovate, repurpose and discuss what the future landscape of tourism might look like. 

The final session ‘Revive Part II’ will be on Tuesday 2 June at 12PM – 1:30PM.