■ Extending the season: agile marketing with EWS
Friday 25 September, 9:30am – 10:30am
Meeting ID: 947 1521 9324 and password: 088575
Join the latest All on Board Zoom networking event. Jennette Baxter, Tourism Development Officer for Experience West Sussex, will update on the latest campaign plans from Experience West Sussex and explain how to get involved.
■ Breakfast webinar with Cobb Digital: social media marketing
Tuesday 29 September, 09:30am – 11:30am
About this online workshop:
As we come out of a very challenging summer season and start planning our next season, now is a good time to re-evaluate your marketing strategies. Whether you’re looking to create brand awareness, increase website traffic or drive sales, social media marketing will help you achieve your goals. It can also be great for market research and building relationships with customers, businesses and new markets.
With West Sussex proving to be a popular coastline destination, businesses within the tourism sector need to adopt marketing strategies and promotion for both domestic and international competition.
In this workshop, Managing Director of Cobb Digital, James Dempster will offer the best practices, strategies and actionable steps to enhance your brand online, without the need of spending money.
This 100% subsidised workshop will demonstrate how digital marketing can bring success to your business and build an effective social media marketing strategy to support your business content and attract more visitors.
What the workshop will cover:
– Social media planning: set goals and objectives, create a social media calendar, be inspired
– Which platforms are right for you: do some research, identify which platform suits your target audience
– How to build relationships: talk directly to your customers, followers and other businesses. More than 40% of digital
consumers use social networks to research new brands or products
– Share creative visuals: showcase your products, brand or company culture. Quality over quantity
– Use the right tools: platforms such as Hootsuite, Google Analytics and Facebook Insights
– Monitor and respond: integrate social media into your daily routine and customer engagement practices
About Cobb Digital:
Cobb Digital specialises in creating data-led strategies combining SEO, CRO, content, paid media, email marketing and social media.
■ Marketing Masterclass: How to accelerate out of the crisis with Disquiet Dog
Tuesday 13 October, 12:00pm – 1:00pm
About this online workshop:
In this workshop Richard Bradford MD of Disquiet Dog looks at how you can use marketing segmentation, targeting and differentiation. These are classic marketing principles which are often overlooked in the digital age, yet they may hold the key to how you might best tweak or rethink your current product and service offering to improve your rate of return to healthy sales and profits.
As markets re-open (and close again) erratically, and future pipelines of potential punters remain at best uncertain. It’s time to take a look at how some classic marketing principles apply and work in a digital context, in a crisis. The idea of dividing up your market into identifiable customer groups with distinct needs is critical to great strategic marketing. But how your organisation did this in the past (if at all), may no longer be offering you the best chance of doing well in the future.
About Disquiet Dog:
Disquiet Dog is a niche agency, which works to empower you and your organisation to be more in control of your own digital destiny – and get a return on investment! Richard has extensive experience providing training and expertise in the education and leisure sectors
■ How to Make Engaging Webinars with Cobb Digital
Friday 9 October (details to follow)